Design a Consumer Awareness Campaign for Off-Grid Lighting Products verified by Lighting Africa

Design a Consumer Awareness Campaign for Off-Grid Lighting Products verified by Lighting Africa

Lighting Africa is a joint IFC and World Bank program, seeking to accelerate the development of commercial off-grid lighting markets in Sub-Saharan Africa towards improving access to energy. It aims at mobilizing the private sector to build sustainable markets that provide affordable, modern off-grid lighting to communities across Africa that are not on the electricity grid.

In the framework of this context, EXERGIA was assigned by the World Bank to design a consumer awareness campaign in Senegal in order to raise awareness and use of solar portable lighting solutions, with a focus on Lighting Africa verified solar lanterns. The project lasts from March until June 2014.

Last update: 12 Jun 2014